Oterra’s FruitMax® line is a full range of clean label colors, also call coloring foodstuffs. They are minimally processed natural colorants from fruits, vegetables, plants or algae, offering a full spectrum of shades.
Their processing as well as formulation is more restricted, e.g excluding additives like preservatives, and hence they also often have a broader regulatory market compliance.
In baked goods, they meet the demand for “better-for-you” products, as consumers prefer natural, recognizable ingredients over artificial additives.
In some regions, coloring foodstuff are classified as coloring ingredients and labeled as fruit/vegetable concentrates or extracts instead of E-numbers or INS numbers, enhancing transparency and consumer appeal.
Common raw material sources for clean label colors for cakes and decorations include orange carrot, safflower, sweet potato, red beet, black carrot, caramelized sugar, malted barley, and spirulina.
