Baked goods
Mastering the use of colors:
How to achieve the perfect
look and find inspiration for
your product
Get the LookJagua fruit, vegetable carbon, spirulina, turmeric
A marble of blues and black running through the crumb create excitement in consumers, with pops of yellow giving an eye-catching contrast.
Need cleaner label alternatives for red velvet?Check out our solutions
Dare to Stand Out!Why settle for ordinary when your cakes can be unforgettable? Our heat-stable natural colors keep their vibrancy, even through baking.
Did you know:The top 5 named sweet flavors associated with blue are:• Blueberry• Mint• Raspberry• Blackberry• Bubblegum(Oterra Color Survey 2024)
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Get the LookVegetable carbon, Jagua fruit
Abstract designs and vibrant colors from Jagua Blue and vegetable carbon spark curiosity, add irresistible and striking visual appeal.
Sprinkle with magicFind out more about coloring sprinkles and decorations
Create a ‘wow’ with icings!Learn more here
Filled with excitement Discover more about colored fillings and custards
Did you know:43% of consumers globally say:"I’m looking for crazy creation that provide me with the ultimate indulgent experience.” (Innova Trends Survey 2025)
Get the LookSpirulina, red beet, vegetable carbon, Jagua fruit
Capture consumer attention with bright and bold cookie decorations.
Get the LookVegetable carbon
Half-dipped cookies delight with contrasting textures and flavors.
Coloring the crunch – Discover how heat stable colors open up a rainbow of opportunities
Add a bit of sparkle!See how fine, powdered color can create sparkling gems from crystal sugar!
Seamlessly shift to natural colors with our innovative solutions.
Make transitioning from artificial to natural colors easy with our range of solutions.
Get the LookPaprika, turmeric, Hansen sweet potato™, caramel
Fiery tones bring the majesty of a volcano to this tart.
Get the LookSweet potato, spirulina, turmeric, Jagua fruit
Naturally-colored coconut milk in jelly brings the beauty of a flower to this jelly tart.
Looking for vivid eye-catching fillings Learn more
Did you know:that the year on year growth rate of new bakery launches with a limited-edition claim is +38%? (Innova Market Insights)
Looking to add textural appeal to your panettone? Custards and cream fillings are an ideal solution. Explore colorful filling options here
Get the LookSpirulina, turmeric
Use spirulina and turmeric to create a soft green frosting and creamy filling, like in this panettone to infuse it with a touch of natural elegance.
Get the LookChlorophyll
Vibrant green crumb contrasts with orange and brown inclusions to give an autumnal feel.
Color the crumbLearn about our heat-stable solutions
Did you know:Outside of flavor, consumers choose sweet baked goods to be happy and to indulge, treat or reward themselves.(Innova Market Insights)
